Here is what you'll walk away with
The 3 rules and 3 tools to Brand building
By understanding and living these 3 Rules and 3 Tools, as a business founder, you will be on your way to ultimate Brand growth.
A Brand Foundation for your business
A Brand Foundation becomes the guiding tool for every single thing your
A readiness for Brand threats
Understand exactly what threats creep up that take a perfectly brilliant Brand off its course.
Your unique Brand story and how to tell it
How to find and tell the authentic Brand stories.
How to do a ThinkAudit
What is a ThinkAudit, and why it is the ultimate way to understand and grow your Brand.
An understanding of how to ensure your Brand remains yours, even in the consumer-led world of social media
Your Brand is what people think of you, and there is no greater evidence of this than social media. How do you own your Brand amidst a completely consumer owned channel?
About Megan Matthews
With 19 years of global experience as a PR, marketing and brand executive, an astute understanding of the ever-changing digital marketing and social media landscape and a genuine love of Brand-storytelling, Megan’s expertise is highly sought-after.
Whether working with an emerging company or an established Brand, Megan specialises in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader has helped countless company managers, directors and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success.
Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, social media marketing, influencer management, media coaching, brand partnerships, event management on a global scale, working both in-house and in-agency in London, New York and Toronto.
Having worked with the some of the biggest names in beauty, wellness, travel, fashion and technology at an SVP and Director level, Megan is renowned for inspiring those around her and her passion and creativity in developing tailor-made strategies for companies of all sizes and stages. Clients have ranged from industry giants, Unilever and Hilton Hotels to beauty and fashion heavyweights Charlotte Tilbury and Diane von Furstenberg, the disruptive tech start-up Bagboard and Europe’s leading mental health clinic for women, The Recover Clinic.
In 2018, Megan took over Instinct, the Brand coaching company founded by her entrepreneurial father and industry heavyweight, Ted Matthews. As owner, Brand coach and now, entrepreneur herself, Megan’s exceptional skill set upholds and builds upon the values Instinct was founded upon, ensuring all bases are covered when it comes to your Brand.
What People Say
A ThinkAudit and Brand Foundation was something I didn’t even realise I needed until I met Megan. But by understanding what my clients see as my strongest attributes, and then ultimately defining my personal brand through Megan’s process, myself and my team now use the Brand Foundation as a guardrail for consistency, helping to reach my ultimate vision for success sooner.
CEO, The Recover Clinic
Instinct helped us as founders to bring focused clarity to the many facets of our business. It has also become the tool we refer to when communicating the core building blocks of the Bagboard brand to our current and future employees, partners, suppliers and investors, allowing us to do it with consistency. And it reminds us why we’re here every day, doing what we do.
I honestly can't speak more highly of Megan -- she is incredible! Absolutely love working with her and she is already having such a big impact on the